Adapt one finished graphic to every aspect ratio a platform needs, without redrawing it.
The same campaign almost always needs to live in several shapes - a square feed post, a vertical story, a wide banner. Regenerating separately for each ratio is tempting, but every regeneration is a new roll of the dice on the face, the layout and the details. What you actually want is one approved master, reflowed.
Master first, then adapt
The professional workflow is to create and approve ONE master graphic first, then adapt it to every other size you need. The adaptation keeps every element - the character, the exact wording, the colors, the icons - pixel-faithful, and only reflows the layout for the new canvas. Nothing is redrawn from a text description twice.
- 1Generate and approve a single master graphic.
- 2List the target aspect ratios you need - up to four at once.
- 3Add layout notes if a specific ratio needs specific handling - like stacking text below the subject on a tall canvas.
- 4Review every adaptation before publishing, especially where the safe area sits under a platform's own UI.
Flipping orientation is the one case worth watching closely - adapting a landscape master into a tall portrait (or the reverse) forces a real layout change, not just a crop. If the reflowed version looks cramped, it is often faster to generate a fresh master in that orientation than to force the adaptation.
One master, many faithful sizes - that is how a single campaign covers every platform without losing consistency. The next lesson covers the opposite kind of change: editing one specific detail without touching anything else.